Dove trolls Kellyanne Conway by adding “alternative facts” about their deodorant (Details)

Credit: GETTY/CANVA

When Kellyanne Conway used the phrase “alternative facts” last week on Chuck Todd’s Meet the Press, she received a lot of backlash and the Internet had a field day making fun of her for it.

This weekend, Dove decided to troll Conway by adding “alternative facts” about their deodorant on their two-page newspaper ad. The ad was created by Ogilvy London and it was used in select UK newspapers. The ad claimed that the deodorant “increases your IQ by 40 points;” “rhymes with orange;” and that it can even “boost your Wi-Fi signal,” among other falsehoods.

Here is the first page of the ad:

On the second page of the ad it simply says, “New Dove antiperspirant cares for your skin like never before #Real Facts.”

Tham Khai Meng, Ogilvy & Mather Worldwide Chief Creative Officer and Co-Chairman showed little hesitation for using this ad.

“Brands live in a world of accountability. And that’s a good thing,” Tham said. “To see one respond so swiftly with an #AlternativeFact moment, done gently and with a smile, reminds us of that,” said Tham Khai Meng, Ogilvy & Mather Worldwide Chief Creative Officer and Co-Chairman.

There is no report yet if the ad will be used in the U.S. anytime soon.

 

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About Matt Mountain 103 Articles
Hi! I'm Matt Mountain. I'm a combat vet and former intelligence analyst. I earned a psych degree and an MBA. I'm a political junkie and happy doing this for the time being. I regularly check the comments and appreciate any feedback.
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