When Kellyanne Conway used the phrase “alternative facts” last week on Chuck Todd’s Meet the Press, she received a lot of backlash and the Internet had a field day making fun of her for it.
This weekend, Dove decided to troll Conway by adding “alternative facts” about their deodorant on their two-page newspaper ad. The ad was created by Ogilvy London and it was used in select UK newspapers. The ad claimed that the deodorant “increases your IQ by 40 points;” “rhymes with orange;” and that it can even “boost your Wi-Fi signal,” among other falsehoods.
Here is the first page of the ad:
— Khai (@ThamKhaiMeng) January 28, 2017
On the second page of the ad it simply says, “New Dove antiperspirant cares for your skin like never before #Real Facts.”
Tham Khai Meng, Ogilvy & Mather Worldwide Chief Creative Officer and Co-Chairman showed little hesitation for using this ad.
“Brands live in a world of accountability. And that’s a good thing,” Tham said. “To see one respond so swiftly with an #AlternativeFact moment, done gently and with a smile, reminds us of that,” said Tham Khai Meng, Ogilvy & Mather Worldwide Chief Creative Officer and Co-Chairman.
There is no report yet if the ad will be used in the U.S. anytime soon.
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